498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

648: Rethinking Careers in a Nonlinear World with Venture Capitalist and Lecturer at Stanford University, Arun Gupta

648: Rethinking Careers in a Nonlinear World with Venture Capitalist and Lecturer at Stanford University, Arun Gupta

Arun Gupta challenges conventional notions of career stability, arguing that "you should be seeking meaning… in meaning, you'll find your stability." As institutions become less reliable anchors, purp...

29 Apr 56min

647: Former Deloitte's Chief Learning Officer on Reevaluating Our Relationship with Change, Ashley Goodall (Strategy Skills classics)

647: Former Deloitte's Chief Learning Officer on Reevaluating Our Relationship with Change, Ashley Goodall (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic featuring an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on t...

27 Apr 52min

646: CEO of FCLT Global and Former Senior Engagement Manager at McKinsey & Company on Turning Investor Dialogue into Strategy (Strategy Skills classics)

646: CEO of FCLT Global and Former Senior Engagement Manager at McKinsey & Company on Turning Investor Dialogue into Strategy (Strategy Skills classics)

Sarah Keohane Williamson, CEO of FCLT Global and coauthor of The CEO's Guide to the Investment Galaxy, offers a disciplined primer for executives operating at the intersection of corporate strategy an...

22 Apr 50min

646: Former McKinsey Consultant Darryl Stickel on Building Trust With Consulting Clients (Strategy Skills classics)

646: Former McKinsey Consultant Darryl Stickel on Building Trust With Consulting Clients (Strategy Skills classics)

Welcome to Strategy Skills episode 361, an interview with the author of Building Trust: Exceptional Leadership in an Uncertain World, Darryl Stickel. In his book, Darryl outlines his groundbreaking Tr...

20 Apr 51min

645: Ex McKinsey expert on war games, John Horn. How to read your competitors (Strategy Skills classics)

645: Ex McKinsey expert on war games, John Horn. How to read your competitors (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic featuring an interview with the author of Inside the Competitor's Mindset, John Horn, where he shares proven techniques to help businesses thi...

15 Apr 1h

644: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life, with Co-CEO of Transcend, Jeff Wetzler (Strategy Skills classics)

644: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life, with Co-CEO of Transcend, Jeff Wetzler (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic featuring an interview with a former Monitor Associate partner and Chief Learning Officer of Teach For America, co-CEO of Transcend, and the a...

13 Apr 51min

643: Leading with Intent in an AI-Driven World with Louisa Loran, Google's Transformation Growth Lead

643: Leading with Intent in an AI-Driven World with Louisa Loran, Google's Transformation Growth Lead

This discussion examines how senior leaders can navigate complexity, technology, and organizational change without losing clarity of purpose. Drawing on experience across global consumer brands, logis...

8 Apr 53min

642: Leading for Innovation in Complex Organizations (with Harvard's Linda Hill)

642: Leading for Innovation in Complex Organizations (with Harvard's Linda Hill)

Linda Hill, Professor at Harvard Business School, discussed how leadership must adapt to enable innovation in complex organizations. Drawing on research and fieldwork across companies such as Pixar an...

6 Apr 56min

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