World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA works with brands around the world to deliver campaigns. You can find more on the WFFA here: https://thewffa.org The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.