Inter Milan - Rebranding the club for the digital age

We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.