Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand

On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of Indivisa (Footballco's women's football brand) taking over from our regular host, Alex Manby, Morgan speaks to Jane about preparations for this summer's tournament, from the bid process to how it is they're reaching fans in the UK and US. Morgan and Jane also discuss the legacy of the 2022 Women's Euro and how Australia's own identity is coming through in its marketing. Want to know more about women’s football? We, along with our women’s football brand Indivisa we have released our Women's Football Fandom 2023 report. Covering ten territories and surveying more than 2,000 fans, the report provides insight into who is really watching women's football, why they watch, and how brands and rights holders can reach them during this Summer's tournament. Download it now https://www.footballco.com/wwc-report The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.