Podcast Statistics From The 2020 Infinite Dial Survey

Edison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators.

In this episode of Audience, we’re recapping the most relevant consumption data for podcasters and how to take advantage of what’s to come. The podcasting industry is still in its infancy with plenty of room to grow. For those currently producing a show or deciding when to get started, use these podcast statistics to position yourself for success.

If you’re starting a new podcast or running into unforeseen issues with remote production setups, drop your questions in the comments here or tweet us @CastosHQ. We’ll answer all of your questions on the next episode of Audience.

Podcast Statistics From The Infinite Dial March 2020 Survey

Edison Research and Triton Digital surveyed 1,500 randomly sampled people from the United States. The questions focused on a person’s digital media consumption habits and awareness of media brands. The following results are an opportunity for podcasters to take stock of their show and strategize how to increase their listenership.

But before jumping into the most recent statistics, we’ll start with the elephant in the room. Amid Covid-19, our routines and habits have changed dramatically. In the short term this means downloads may decrease across multiple podcast genres. While news and talk show are being prioritized now, these audio trends will predict our consumption behaviors when we’re back to the new normal.

People are consuming more news and talk content during the Covid-19 pandemic in 2020.

The following data highlights the digital media and audio habits of Americans as of March 2020. Separated into smart speaker, social media, and online audio categories, these trends are shaping our current landscape. All reference data can be found inside The Infinite Dial March 2020 presentation.

Smart speakers

• 27% of Americans own a smart speaker or 76 million people. This is a 4% increase compared to 2019.
• Between Amazon Alexa, Google Home, and Apple HomePod, Alexa is the most popular smart speaker. With 21% of smart speaker owners use Amazon Alexa.
• 55% of the people who own smart speakers own 2+ devices.

27% of Americans own...