Blending Art and Utility with Bruce Wawrzyniak

Introduction:

How do you monetize without alienating your audience? What is the right mindset when going into a podcast?

On this episode of the Audience podcast, Stuart talks with Bruce Wawrzyniak, who started his podcast (Now Hear This Entertainment) as a way to promote his business. This is a path that a lot of business owners take since it is an easy way to get valuable information out to their customers and potential customers. Today Bruce talks about his success and how his podcast has evolved from a marketing tool to something quite extraordinary. He also talks about the importance of putting your audience’s needs first (give them value and give them something to enjoy).

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Bruce’s past in radio and his journey as a podcaster
• How curiosity plays a good role in interview shows
• Gaining customers’ loyalty and how to focus on your target audience
• Building a business and a podcast and how to balance both
• How podcasting can help your personal and professional life
• Bruce’s philosophy on monetizing podcasts
• Promoting products and podcasts on your podcast
• One of the great strengths of the podcasting medium: the formatting
• Bruce’s big podcasting tip

Resources/Links:

Bruce Wawzyniak, LinkedIn: https://www.linkedin.com/in/brucewawrzyniak/

Now Hear This Management: https://nhte.net/

Now Hear This Entertainment: https://now-hear-this.net/content/podcast

Bruce Wawzyniak, Instagram: https://www.instagram.com/nowhearthisentertainment/

Castos Academy: https://academy.castos.com/

Castos, private podcast: