087: Launching a Podcast: What's Important and What's Not

Have you been thinking of launching your own podcast?

It’s been a game-changer for my business and personal brand - and it can be for yours too.

But, it can seem overwhelming and daunting:

What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on.

In this episode, you’ll learn what’s important - and what’s not - when launching your podcast.

I’ll also share with you the #1 reason for podcasting success.

This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements.

No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87.

Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

***************

I’m thrilled that this episode is being sponsored by Book Launchers.

I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65.

Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely!

But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it.

That’s where Julie’s company Book Launchers comes in.

Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local.

Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace.

On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles.

Getting those things right will matter a lot for your book marketing … and tying it into your signature talk.

You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter.

Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch.

And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!

I invite you to check out the details at https://booklaunchers.com/carol

You can use the code “Carol” to receive $100 off the single pay option.

***************

Links:

Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast and leave a review!

Links and Other Episodes Mentioned:

• Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad
• Episode 57: How to Use Simple Story Structure to Create Compelling Content
• Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead
• Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable