207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon

It’s no question that 2020 definitely threw us for a loop. With many of our speaking engagements and events forced to convert to online presentations and webinars, I know that a lot of us are excited to get back to in-person speaking (hopefully sometime in the later half of 2021).

My guest today is Mary Beth Simon, who is the founder of Niche Partnership Consulting and also a current client in our Thought Leader Academy.

In this episode, Mary Beth & I talk about what she’s doing for visibility and various strategies she can implement to leverage her visibility opportunities including:

• In-person speaking engagements
• Virtual presentations
• Podcast guesting
• A TEDx talk

Listen in through the end as she shares the opening of her TEDx talk that she’s working on—I promise, you’re going to be blown away!

About My Guest: After 30+ years in corporate financial services, Mary Beth now uses her strategic talents to coach entrepreneurs and individuals on creating their contingency plans empowering their second-in-command to keep business and life flowing smoothly in an emergency. Mary Beth founded Niche Partnership Consulting because her clients’ transformations inspire her. She believes that the combination of continuous learning, growth, and change is the fountain of youth and recently became a certified Les Mills BodyFlow instructor.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/207

Mary Beth’s website: https://nichepartnershipconsulting.net/

Apply to speak at our Brave. Bold. Beyond. Live Virtual Summit: https://www.speakingyourbrand.com/apply.

Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy.

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Mary Beth Simon (guest) = https://www.linkedin.com/in/mary-beth-simon-npc/

Related Podcast Episodes:

• Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin
• Episode 156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.
• Episode 206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable