243: How We Create a Signature Talk in a VIP Day

What is it like to create your signature talk in a day? Can it really be done? What are the results?

This episode is the audio from a LinkedIn Live we did recently with two women, Erin Austin and Casey Gromer, who’ve worked with us in VIP Days to create their signature talk.

We take you behind the scenes to talk about:

• Why they wanted a signature talk
• What the VIP Day experience was like
• How they’ve been using their signature talk
• Why we like the VIP Day process to give our clients clarity and momentum
• Ideas for how you could offer a VIP Day for your own services

You can also watch the video replay of this LinkedIn Live at https://www.linkedin.com/video/event/urn:li:ugcPost:6841484602545102849/.

About Our Guests:

Erin Austin is the founder of Think Beyond IP, which helps professional services firms build and protect their assets to create scalable, saleable businesses. She combines her decades of commercial transactions experience as a former COO and general counsel of IP-driven companies with her intellectual property law background.

Casey Gromer is the founder and head Integrator of SHE-Suite Boutique – a business consultancy that works for female founders who are ready to stop away from being boss while still achieving growth and success as a business owner. She is also the host of the Female Founders Breaking Boundaries podcast.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Apply to join our Thought Leader Academy (you have the option of adding a VIP Day): https://www.speakingyourbrand.com/academy/.

Book a VIP Day to create your signature talk: https://www.speakingyourbrand.com/VIPDay

Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz
• Erin Austin (guest) = https://www.linkedin.com/in/erinaustin/
• Casey Gromer (guest) = https://www.linkedin.com/in/caseygromer/

Related Podcast Episodes:

• Episode 202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]
• Episode 221: Your I.P. Can Make Your Business Scalable and Saleable with Erin Austin
• Episode 242: TLA Grads: Evolving from Experts to Thought Leaders

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

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