270: The Hub and Spokes of Your Thought Leadership Message with Christie Rocha

When you start putting your thought leadership out into the world, think of your overall message as the hub. You then have various spokes you can use to share the message and get others involved.

These spokes can include your own podcast; a LinkedIn Live or Instagram Live show; a challenge; speaking (of course!); podcast guesting; and events you host.

My guest Christie Rocha recently graduated from our Thought Leader Academy and we worked together on her thought leadership message and her signature talk.

Christie has a really important message to share, particularly to millennial moms, about mental health and self-care.

Christie has such a fun and vibrant personality, which comes across in her podcast “Sass Says” and in this interview.

In this episode, Christie and I talk about:

• Why she wanted to delve into thought leadership
• The container she chose for her thought leadership message
• The many ways (spokes) she is sharing her thought leadership
• Her experience in our Thought Leader Academy
• Her awesome TLA graduation speech called “Give me the mic”

About My Guest: Christie Rocha is the host of Sass Says, a podcast to guide women on how to heal, educate, and empower themselves through therapy and real-life stories of perseverance. She interviews mental health professionals, experts, coaches, and women who share her mission to debunk the stigmas and misconceptions about therapy and mental health. Christie is known for asking the “but how” questions so that her listeners walk away from each episode with actionable steps on what to do next when it comes to relationships, motherhood, body image, ambition, and what she calls, the Intangible. Self-care is also a hot topic on her show. Christie and her husband live in New Jersey with their two toddlers.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/270

Christie’s website & podcast “Sass Says”: https://sasssays.com/

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.

Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Connect on social:

• Carol on LinkedIn = https://www.linkedin.com/in/carolcox
• Christie (Guest) Instagram = https://www.instagram.com/sasssays/

Related Podcast Episodes:

• Episode 259: Connecting Your Business and Your Thought Leadership with Carol Cox
• Episode 262: The Four Layers of Thought Leadership with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable