276: Money Has a Story Too: Understanding Your Business Finances with Melissa Houston

276: Money Has a Story Too: Understanding Your Business Finances with Melissa Houston

I talk a lot about storytelling and the importance of integrating stories into your presentations and talks.

Well, money has a story too.

Your money story may be driving behaviors in your business.

My guest is Melissa Houston, a CPA and Financial Strategist for CEOs. I’ve gotten to know Melissa over the past few months as she’s gone through our Thought Leader Academy to develop her speaking skills and create her keynote signature talk.

Melissa and I talk about:

  • The #1 challenge she sees with the women she works with about their finances
  • What it means to have a money story and how much that can impact our relationship to money and to our business
  • The difference between using money to spend vs. invest
  • Melissa’s own story around money
  • Why Melissa decided she wants to be a speaker
  • What Melissa got out of her experience in our Thought Leader Academy

Join our Thought Leader Academy to develop your speaking skills and create your signature talk: https://www.speakingyourbrand.com/academy/

About My Guest: Melissa Houston is a CPA and Financial Strategist for CEOs. Melissa helps successful business owners increase their profit margins so they keep more money in their pocket and increase their net worth. Melissa is the host of The Business Society podcast and a columnist at Forbes.com.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/276/

Melissa’s website: http://melissahoustoncpa.com/

Melissa’s podcast “The Business Society”: https://www.melissahoustoncpa.com/think-like-a-cfo-podcast

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on social:

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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