326: Getting PR and Media with Cheryl Tan [Marketing Series]

326: Getting PR and Media with Cheryl Tan [Marketing Series]

We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.

This episode is all about getting PR and media, which can be an important element of your visibility.

Have you ever seen someone you know featured in a television news story and wondered how they made it happen?

It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach.

But it might feel like a mystery as to how to get those opportunities.

Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video.

Cheryl talks with our lead speaking coach Diane Diaz about:

  • How media and PR has changed and how it’s impacted getting your story in front of your audience

  • What media people are looking for in pitches and strategies you can use to pitch your story to them

  • What makes a story compelling and interesting to the media

  • How to identify and engage with reporters to pitch your story

  • Common mistakes in pitching stories to the media and how to avoid them

We know once you listen to this episode you’ll want to put these tips to work immediately.

About Our Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/326

Cheryl’s website: cheryltanmedia.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:

Avsnitt(493)

What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers

What TEDx Organizers Look for in Selecting Speakers with Nick Rogers and Liam Rogers

TEDx is one of those stages that so many people aspire to.After being part of the speaker curation and coaching team for TEDxOrlando, I can tell you that there’s a lot that happens behind the scenes t...

13 Apr 1h 1min

Making the Shift from Performer to Keynote Speaker with Andy Nunn

Making the Shift from Performer to Keynote Speaker with Andy Nunn

I’ve worked with a lot of speakers over the years, but Andy Nunn brings something truly unique to the stage. He’s a mentalist turned keynote speaker who knows how to captivate an audience.In this epis...

6 Apr 46min

The Story Only You Can Tell (And Why You Should) with Wendy Romeu

The Story Only You Can Tell (And Why You Should) with Wendy Romeu

Resilience isn’t something you build in the moment—it’s something you build long before you need it.In this episode, I’m joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to tal...

30 Mars 33min

Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser

Authenticity Over Perfectionism: Lessons from Public Media Leadership with Judith Smelser

What if the thing that makes you most effective as a leader and speaker… isn’t perfection, but authenticity? That it’s not about having all the answers, but being willing to tell others that you don’t...

23 Mars 54min

Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany Hawk

Why Your Story Matters - Even When You Don’t Feel Ready with Tiffany Hawk

Today I’m joined by returning guest Tiffany Hawk - author, book coach, and longtime collaborator - to talk about why sharing your story matters, especially when you don’t feel ready.We explore how man...

16 Mars 47min

The Connection Formula of Expertise + Story: Live Signature Talks from Our Thought Leader Academy Grads

The Connection Formula of Expertise + Story: Live Signature Talks from Our Thought Leader Academy Grads

Many accomplished women already have the expertise, experience, and authority their audiences need. The missing piece is rarely more knowledge — it’s connection.Story is what bridges the space between...

9 Mars 57min

Speaking Strategies That Create Lasting Impact: Live Signature Talks from Our Thought Leader Academy Grads

Speaking Strategies That Create Lasting Impact: Live Signature Talks from Our Thought Leader Academy Grads

What’s the difference between a presentation people forget in five minutes… and a talk that quietly reshapes how someone thinks, decides, and acts for months afterward?It’s not more information and it...

2 Mars 46min

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased.I’m thrilled to have Janice Gassam Asare back on the podcast. She's an organization...

23 Feb 45min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
24fragor
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden