612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset?

612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset?

The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.)

Please take our audience survey at freakonomics.com/survey.

  • SOURCES:
    • John Cheney, carpenter at Macy’s Studios.
    • Will Coss, vice president and executive producer of Macy’s Studios.
    • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
    • Kevin Lynch, vice president of global helium at Messer.
    • Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment
    • Tony Spring, chairman and C.E.O. of Macy's Inc.
    • Jessica Tisch, commissioner of the New York City Department of Sanitation; incoming commissioner of the New York City Police Department.
    • Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.


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Avsnitt(897)

668. Do Taylor Swift and Bad Bunny Have Blood on Their Hands?

668. Do Taylor Swift and Bad Bunny Have Blood on Their Hands?

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In a Driverless World, Who Loses and Who Wins?

In a Driverless World, Who Loses and Who Wins?

In blue cities across the country, unions and politicians want to ban self-driving cars. In this episode from the Search Engine podcast, PJ Vogt visits Boston to sort the facts from the propaganda. (P...

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Are Human Drivers Finally Obsolete?

Are Human Drivers Finally Obsolete?

How a secret project at Google led to driverless cars on American roads.  Freakonomics Radio shares a story from our friends at Search Engine. (Part one of a two-part series.)   SOURCES: Alex ...

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667. Here’s Why You Are Constantly Fighting Off Scammers

667. Here’s Why You Are Constantly Fighting Off Scammers

A ruthless (and ruthlessly efficient) industry is using digital tools to supercharge one of the world’s oldest behaviors. We look at how the industry works, and ask the scam-fighters what they’re doin...

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666. This Is How Progress Happens

666. This Is How Progress Happens

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The Most Powerful People You’ve Never Heard Of (Update)

The Most Powerful People You’ve Never Heard Of (Update)

Just beneath the surface of the global economy, there is a hidden layer of dealmakers for whom war, chaos, and sanctions can be a great business opportunity. In this updated episode from 2025, journal...

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665. Werner Herzog Isn’t Afraid ...

665. Werner Herzog Isn’t Afraid ...

... of bad reviews, meager financing, or artificial intelligence. But he is worried that the world is full of sloppy thinkers who mistake facts for the truth.   SOURCES: Werner Herzog, writer,...

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664. Are Thousands of Medical Cures Hiding in Plain Sight?

664. Are Thousands of Medical Cures Hiding in Plain Sight?

Existing drugs can sometimes be repurposed to treat rare diseases. But making that match can be hard — and the financial incentives are weak. Guest host Steve Levitt tries to solve the puzzle.   SOU...

20 Feb 51min

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