The PR Week: 2.2.2023 - Ulrike Decoene, AXA

The latest guest on The PR Week podcast is Rob Longert, cofounder and managing partner of Day One Agency. He talks about the agency’s heritage in other PR firms and how it puts earned media at the cen...

26 Mars 46min

It’s the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry’s stars were out.  PRWeek’s reporters chatted with the executives whose agencies, ...

16 Mars 23min

The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL.  She talks about her goals for the agency, seven years into its top role, and what it’s like working on clien...

12 Mars 43min

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it a...

11 Mars 27min

How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship?  Those are a few questions answered on the latest edition of The PR Week podcas...

5 Mars 41min

The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency.  He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just...

26 Feb 50min

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating i...

19 Feb 40min

There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of t...

18 Feb 33min