In Search SEO 11: How You Can Compete with Big Brands on the SERP!

In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP: • What role does a unique selling proposition/point play when competing with a multinational brand? • How can you keep up with the link building of big brands? • Where does technical SEO fit into brand competition on the SERP?