🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.
The Best One Yet25 Nov 2024

🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

Wicked’s opening weekend doubled Gladiator II
 and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate
 because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever
 but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America
 and the only one with a hotline.


$K $KLG $MAT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show — The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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