A history of surveying and market research in Kenya with Boniface Ngahu from SBO Research

Understanding the consumer is an important part of a lot of businesses.

Boniface is a director at SBO Research, a Market Research company that has been in business in Kenya since the mid-nineties.

After finding them on Google I went in for a chat and we spoke about his perspective of the market.

We discuss the change in political conditions that brought about the growth in market research industry, how drones are assisting researchers and whether an insurance policy will pay out if an eagle eats a chicken.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2016/12/07/market-research-a-history-of-surveying-and-gathering-insights-in-kenya-with-boniface-ngahu-from-sbo-research/