#382 - Why Your Cold Call Value Prop Isn't Working | Sales Playbook

#382 - Why Your Cold Call Value Prop Isn't Working | Sales Playbook

This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist here ACTIONABLE TAKEAWAYS: No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem. Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory. One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away). Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways. RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

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#614: How to Use LinkedIn Sales Navigator for Lead Generation

#614: How to Use LinkedIn Sales Navigator for Lead Generation

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#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

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#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide

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Introducing: The Warm Pipeline Machine (Social Selling Course)

Introducing: The Warm Pipeline Machine (Social Selling Course)

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#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

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#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

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#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

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