Relating Tech to People through Technical Marketing with Michael Chenetz

Michael Chenetz, Head of Technical Marketing at Portainer.io, joins me to discuss why technical marketing is so much more effective for open source companies and also why it’s a hard role to fill.

In this episode, Michael and I discuss his unique background that lead him to technical marketing in the open source space, and the importance of relating tech to people. Michael explains the differences between traditional marketing and technical marketing, as well as the impact technical marketing has on a company’s trajectory.

Highlights:

• Michael introduces himself and his role at Portainer.io (00:52)
• The difference in perception and practice for technical marketing versus traditional marketing (02:39)
• Michael’s path to becoming a technical marketer (05:59)
• The open source behind Portainer and Michael’s learnings marketing an open source company (08:43)
• What Michael sees as the relationship between cloud native and open source (13:06)
• The different impacts technical marketing can have based on company size (18:44)
• Some of the biggest mistakes founders of open source companies make, according to Michael (21:36)

Links:

Michael

• LinkedIn: https://www.linkedin.com/in/mchenetz/
• Twitter: https://twitter.com/mchenetz
• Company: https://portainer.io