🎅 “Claus Industries'' — Santa’s $12 Trillion biz. The Dow is dumb. Budweiser’s sister strategy.

The stock market just had its worst week of 2024… we explain what determines stocks in 2025.

Bud Light just fell to #3 in beer sales… but it’s all part of Budweiser’s sibling strategy.

“Klaus Industries” (yeah, Santa’s company) just became a $12T business… so we visited the North Pole HQ.

Plus, our Annual Shareholder Report for TBOY… from Co-CEOs Nick & Jack.

$SNTA $SLED $COAL

$BUD $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show, “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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