The Chris Voss Show Podcast – Next Level Sales Coaching: How to Build a Sales Team That Stays, Sells, and Succeeds by Steve Johnson, Matthew Hawk

Next Level Sales Coaching: How to Build a Sales Team That Stays, Sells, and Succeeds by Steve Johnson, Matthew Hawk

Amazon.com

Do you remember being “in the trenches” as a salesperson? What did you think of your sales manager? If you’re like many front-line sellers, you probably didn’t think she or he was a wonderful example of leadership who could inspire you to do your best in life and in work. The unfortunate truth is that many sales managers―well-meaning though they usually are―lack the skills and know-how to help their sales teams grow and achieve greater success.

Over a combined 50 years of experience as salespeople, managers, coaches, and executives, authors Steve Johnson and Matthew Hawk have witnessed the do’s and don’ts of top performing sales teams. Next Level Sales Coaching is the culmination of their experience. In this book, they distill what they have learned working with organizations like Google, Bank of America, Enterprise Rent-A-Car, and many more. The result is a compendium of best sales coaching practices with the power to make any sales manager into an inspirational and transformational leader.

At its heart, this book is about how to integrate a person-centered development mindset into sales environments. Readers will work through practical examples, including a self-assessment, to identify the best way to implement strong coaching programs within their organizations. Each chapter concludes with takeaway questions and tips that sales leaders can use right away. From goal setting to daily sales huddles, and sales development training to analytics, Next Level Sales Coaching covers the best practices that readers will want to implement to take sales management to the next level.

About the author
Matt Hawk PhD is President of B2bTrainers. He was formerly Vice President of Instructional

Design, Sales Process, and Training Delivery at Synchrony. He began his sales career at Gartner, selling to technology vendors, and later managed the sales team for US Interactive during the dot-com era. From 2004 to 2017 he
sold, developed, and implemented dozens of customized sales performance improvement programs in the USA, Canada, Mexico, the Philippines, India, and Brazil for sales managers and their teams at Fortune 500 companies through the sales training companies he founded, Retention Specialists and Customer Loyalty Specialists. Matt earned his doctorate from Yale University and is a member, contributing author, and speaker on the topic of sales enablement for the Association for Talent Development.