How to Truly Understand Your Customers
Problem Solvers6 Jan 2025

How to Truly Understand Your Customers

Why do great companies make bad products? The answer is confirmation bias, and a lack of true connection with your customer. Phyl Terry is a pioneer in the field of consumer experience, and shares an important methodology — which helped Facebook in its earliest days! Today, Phyl also helps people who are searching for jobs through the program Never Search Alone. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Insider's Guide to LinkedIn

Insider's Guide to LinkedIn

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News,...

23 Mars 39min

The Wildest Story You've Ever Heard

The Wildest Story You've Ever Heard

Today, Jason is sharing something different and special. His wife, Jennifer Miller, has a new podcast — a true-crime story about mistaken identity, impossible choices, and one man who goes to prison f...

16 Mars 51min

How Melissa & Doug Fight Fakes, Dupes and Copycats

How Melissa & Doug Fight Fakes, Dupes and Copycats

Melissa Bernstein co-founded Melissa & Doug and built it into a billion-dollar children's toy company. Along the way, she learned a lot about entrepreneurship, which she shares in her new book The H...

9 Mars 30min

The Science of Knowing When to Walk Away

The Science of Knowing When to Walk Away

Every entrepreneur has been told to push through, stay the course, and that grit is everything. But advice like that leaves out that some of the smartest, most successful people in business got ther...

2 Mars 25min

Kevin Smith Makes Movies. But Something Else Made Him Famous.

Kevin Smith Makes Movies. But Something Else Made Him Famous.

Kevin Smith went from making art to being the art and learned the hard way that when you become the product, there's no off switch. In this episode, Smith breaks down how he's stayed relevant for 30...

23 Feb 57min

How to Engineer the Perfect Product Market Fit

How to Engineer the Perfect Product Market Fit

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searchi...

16 Feb 30min

I Hate Meetings. This Expert Showed Me Why I'm Part of the Problem

I Hate Meetings. This Expert Showed Me Why I'm Part of the Problem

Nobody likes meetings. But there’s a good reason for that. Organizational behavior expert Dr. Rebecca Hinds, author of the new book Your Best Meeting Ever, explains why most meetings are a massive was...

9 Feb 28min

How Solopreneurs Can Lower Their Taxes

How Solopreneurs Can Lower Their Taxes

For sole proprietors and self-employed professionals, taxes can feel confusing, time-consuming, and easy to get wrong. What counts as a deduction? How do you save money on your taxes? And how do you s...

3 Feb 24min

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