639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Avsnitt(1004)

The Simplified App Analytics Tool Every Indie Dev Needs

The Simplified App Analytics Tool Every Indie Dev Needs

App Store Connect shows a lot of data, but it’s not always easy to understand.In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers ...

17 Mars 7min

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We’re joined by David Barnard, Gro...

14 Mars 1h 14min

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile ...

10 Mars 10min

How I Built Multiple $1M+ ARR Product

How I Built Multiple $1M+ ARR Product

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenge...

7 Mars 1h 27min

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares rea...

3 Mars 25min

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s ...

28 Feb 57min

App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Feb 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Feb 1h 2min

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