Successfully Changing From Paid Apps to Subscriptions

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app.

Links:

https://www.linkedin.com/in/marcowenisch/

https://www.taculator.com/

Topics Covered:

• 01:22 - How Marco went from $500 to $10,000 a month
• 04:49 - How Marco used Apple Search Ads to grow paid app downloads
• 09:33 - How Marco launched his subscription app
• 15:23 - How to get Apple Search Ads to show up when installs are low
• 18:27 - Keywords rain sounds vs "rain,sounds"
• 19:29 - Marco's conversion rate
• 21:40 - Any changes for iOS 14 update
• 23:41 - Youries Discover App Audit
• 30:28 - Is having a good landing page important for ASO?
• 31:29 - Should we develop Apple Watch and Apple TV
• 32:59 - How to plan out ad campaigns?
• 35:41 - floating Stopwatch App Audit
• 42:23 - Why Facebook over Google?
• 44:21 - TCG Companion App Audits
• 51:37 - How to target students with FB ads

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