845: How a Dynamic Background Increased Retention by 40% with Hugo Obi

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

You will discover

• How to incorporate story into your games
• What comes first the narrative or the core gameplay loop
• How a dynamic background increased retention by 40%
• How Hugo is monetizing through brand partnerships
• How hugo is overcoming the monetization challenges in Africa

Hugo Obi is the Founder at Maliyo Games.

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- Gebeta

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