27: How to Find Your Ideal Client & Mission Statement vs. Positioning Statement

27: How to Find Your Ideal Client & Mission Statement vs. Positioning Statement

We get into it with a story from Maggie who recently threatened a client. Had she not known the value of her services and had a strong sense of her brand cornerstones, its possible she never would have gotten paid. She shares the steps she took last year to figure out exactly what her brand's core values were. We find her mission statement straight from her website. Rich points out a the key language he uses in Storied Coffee's mission statement and why it was so important to him. He also explains they key difference between Mission Statement and Positioning Statement and why its imperative to have both.Send us your feedback to housecoffeepodcast@gmail(.)comSpecial thanks as always to TJ McMaster for mixing and producing this episode!

Avsnitt(43)

41: House Coffee is Pressing Pause For a While

41: House Coffee is Pressing Pause For a While

It's not you, its us! With so much of our lives wrapped up in our entrepreneurial ventures , its tough (for us at least) to have conversations about our businesses when they are changing. We want to g...

6 Apr 20241h 13min

40: Maggie's Values For Welcome Home Co

40: Maggie's Values For Welcome Home Co

Today Maggie does a deep dive into her personal values for Welcome Home Co. She talks about how "fast furniture" is a problem for our planet circular design, and why sustainability is a pillar of her ...

27 Mars 202458min

39: Let's Talk About Australian Coffee Culture

39: Let's Talk About Australian Coffee Culture

Got coffee questions? Send them to Rich at housecoffeepodcast@gmail.com Special thank to TJ McMaster for mixing and producing this episode!

17 Mars 202448min

38: Staging vs Interior Design + Tips For Your Home

38: Staging vs Interior Design + Tips For Your Home

This episode Maggie gives us a lesson on staging vs interior design. Why would you ever need staging? Is it even worth it? We discuss examples from Maggie's personal experience staging houses and it's...

8 Mars 20241h 9min

37: Rich's Coffee Manifesto- His Principles and What Drives Him

37: Rich's Coffee Manifesto- His Principles and What Drives Him

Today we have the pleasure of hearing Rich's Coffee Manifesto! This stream of consciousness, written in April 2023, are Rich's core coffee values and the DNA of what drives him. Rich believes coffee s...

1 Mars 20241h 2min

36: Eclectic Grandpa and Other 2024 Home Trends

36: Eclectic Grandpa and Other 2024 Home Trends

Today's episode we discuss home trends for 2024 including the emerging popularity of the eclectic grandpa trend that is taking over homes. Spoiler alert: Maggie has been staging and decorating with ec...

23 Feb 20241h 2min

35: Specialty Coffee At Home

35: Specialty Coffee At Home

This week the one and only TJ McMaster joins us to talk about all things coffee. We get into a heated discussion about coffee accessibility, coffee beans, coffee grinders, milk steamers and making spe...

16 Feb 20241h 15min

34: Will the Real House Coffee Please Stand Up? Reboot & Rebrand

34: Will the Real House Coffee Please Stand Up? Reboot & Rebrand

We're baaaaack!!! And we are THRILLED to be launching a new season and new direction of House Coffee. Consider this show to be two podcasts in one, packed with all things Coffee (Rich) and all things ...

2 Feb 202436min

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