Slaying the Dragon of "Resistance" with Steven Pressfield

"The more important a project is to the evolution of your soul, the more Resistance you'll feel to it."

Our guest this week is Steven Pressfield, acclaimed screenplay writer (The Legend of Bagger Vance, among others), bestselling fiction author (A Man at Arms, Gates of Fire) and, as you'll learn, a "servant to the Muse." But he's joining us to discuss his breakthrough efforts to help people walk through their fear to create and deliver their best work.

In Part 1 of our two part interview we dig into Steve's ground-breaking book The War of Art to unpack the concept of Resistance--the almost mythical, but very real and pernicious, force that fights our desire to innovate and bring our new ideas to the world. In his trademark engaging and to the point style, Steve lays out how to overcome our self-doubt and self-sabotage to breakthrough ways we get stuck.

But first we give our hot-takes on the latest retail news, including a quick review of what earnings from Gap, Nordstrom, Macy's, and others suggest about the balance of the year. Spoiler alert: lots of markdowns. Bed, Bath & Beyond also announced (yet another) turnaround plan, which is long on cost cutting but falls short on what really ails them. And no episode is complete without a trip to the Wobbly Unicorn Corner where we unpack news from Klarna, TheRealReal and Peloton.

GroceryShop discount offer:

Valid for Retailers and Brands only, use code RBR1950 to access our special rate / ticket price is $US1950. Offer code expires 9/22/22.

Oprah's Super Soul Conversations

Unlocking Your Creative Genius with Steven Pressfield

Past podcast episodes referenced:

The Customer is the Channel with Tractor Supply's Rob Mills

Why Does It Take a Crisis for Retailers to Innovate?

About Us

Steven Pressfield

Steven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.

His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since.

Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com

"It is one thing to study war, and another to live the warrior's life."

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.