The World's First Omni-Channel Executive?

“The success of our brand will increasingly be determined by our ability to meet our customers' needs anytime, anywhere, anyway.”

- Arthur Martinez, Sears CEO, February 1999

You might be wondering who was the first person to lead omni-channel efforts at a major retailer. Was it Phil Phygital, Sean Seamless, Ingrid Integrated, or someone else entirely? This week we reveal our answer.

Then we dive into why it's taken so long for retailers to embrace the blur that is modern retail today and still act as if the idea of "omni-chanel"--or “harmonized retail”--is a new phenomenon. We do a brief tour of the evolution of shopping behavior since e-commerce reared its disruptive head and unpack why some retailers watched the last 20 years happen to them, before diving into the key steps that retail brands need to take to go beyond the platitudes and table stakes to deliver remarkable results in the future. Some of keys: "silo's belong on farms, become channel agnostic, create new customer-centric metrics, and accept that digital drives physical--and vice versa.

But first we open up with the retail news that caught our attention this week, including our take on last week's monthly retail sales data and Amazon's new (and tepid) Early Access Sale. Then it's time to take on the ever lowering valuation of Instacart, the broader troubles in home delivery, and trying to figure out what's going on at Nordstrom We also give our reaction to Shein's new resale program, which seems more about PR, than sustainability and riff more broadly on the general conflict between cheap and purpose-driven.

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About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.