The Female Founder with BDE: Raquel Bouris, WHO IS ELIJAH

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.

Meet Raquel Bouris, the fearless female founder of Who Is Elijah, Australia’s independent fragrance brand that’s redefining the luxury perfume industry. Starting at just 23 in her garage, Raquel saw an opportunity to create cruelty-free, genderless scents, hand-filled right in Sydney.

Since launching in 2018, Raquel has transformed a bold idea inspired by a Coachella trip into a $20M business. With a bottle of their iconic NOMAD selling every five minutes in Australia, Who Is Elijah has grown from a startup risk to a global brand. Last year, Raquel achieved a major milestone by selling $1M worth of perfume in a single day.

In this episode, Raquel shares her journey of scaling from garage startup to global success. We dive into her decision to step back from day-to-day operations, the importance of focusing on your P&L, and how she approached international expansion and retail partnerships. If you’re looking for actionable insights on scaling a brand, disrupting an industry, and leading with purpose, this episode is packed with invaluable lessons from an absolute weapon!

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