The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal
Second Life29 Jan 2025

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an injection of something new. Ayal also used his PR skills to advocate for these designers, connecting them with stylists, celebrities, and other resources to grow their brands. Today, the account has over 500,000 followers and is a huge source of education, information, and inspiration. This week, Ayal joins Editorial Director Lauren Eggertsen to talk about the evolution of his career, the impact that Up Next Designer has had on the fashion world, and a few of the emerging designers he's most excited about. Check out Ayal's current favorite emerging designers below: Andrea Brocca Clara Daguin Mark Gong Phan Huy Dickson Lim Kim Mesches George Trochopoulos Zhaoyi Yu Weiraen And shop our editor's picks here!

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Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she wor...

9 Mars 52min

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’...

4 Mars 39min

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, fi...

2 Mars 53min

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses...

25 Feb 43min

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as ...

23 Feb 54min

The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball ...

18 Feb 30min

Carla Rockmore: Fashion Influencer and Designer

Carla Rockmore: Fashion Influencer and Designer

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade scho...

16 Feb 50min

The Who What Wear Podcast: Celebrity Stylist Karla Welch on the Game-Changing Power of Styling and Making Magic With Renate Reinsve and Tessa Thompson

The Who What Wear Podcast: Celebrity Stylist Karla Welch on the Game-Changing Power of Styling and Making Magic With Renate Reinsve and Tessa Thompson

The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, W...

11 Feb 40min

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