#58: Building Europe's top leadership event with Nordic Business Forum co-founder Hans-Peter Siefen

Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event.

Learn more:

https://generogrowth.com/

https://www.nbforum.com/

(0:00) Introduction

(1:35) The early days of NBF

(10:15) Getting Al Gore as a speaker

(15:20) Scaling NBF into Europe's top leadership event

(20:00) Sales, rejection, and the mindset for success

(28:10) Creating an unforgettable customer experience

(31:20) Surviving the lockdown

(37:45) Virtual, hybrid and in-person events

(47:50) Why leadership is difficult and lessons from great leaders