Dating App Wars | Lighting Up Match.com | 1

It’s 1995, and computer dating is in its infancy. Most people think it’s a dark, sleazy world for desperate losers and horny perverts. But that’s all about to change. Pioneer site Match.com paves the way for cyber dating to move toward mainstream culture, but—in an era when few people even use a computer—it’s going to be a serious struggle.

And as the dating market blossoms, burgeoning companies will stop at nothing to get the coveted edge, fighting for hip cache, consumer convenience and tech advances. It’s a tough business, but all’s fair in online love and war.

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