S4 Episode 14: Heather Kernahan from Hotwire PR on the future of PR and communications

Public relations is no longer just about sending press releases - increasingly PR has become integrated with sales and marketing functions and relies upon practitioners having a solid grasp of data. To find out more about the future of PR and communications, I spoke with Heather Kernahan, the Global CEO of Communications company Hotwire. Heather has spent her career immersed in technology and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. Prior to this, s...