S5 Episode 6: Katie Burke from Accenture on their Life Trends 2023 Report

“Permacrisis” was the 2022 Collins Dictionary word of the year, and this year, people are seeking ways to adapt in an uncertain world. Accenture identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond: 1: Permacrisis and human adaptability 2: What’s next for loyalty? 3: The importance of work intangibles 4: AI is now in people’s hands for creativity 5: Digital wallets: a question of adoption This year, people are seek...