191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered

191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered

How to craft communication that your audience will remember.


Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal.

“Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she’s uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”

In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (00:42) - The Power of Words in Memory
  • (02:22) - What Makes Words Memorable?
  • (04:41) - Informal and Conversational Language
  • (06:15) - AI & Memory
  • (08:11) - Memorable Slogans
  • (10:03) - Predicting Memorability: Why We Get It Wrong
  • (11:52) - Framing in Communication
  • (14:01) - Creating Meaningful Interactions
  • (16:11) - The Final Three Questions
  • (20:58) - Conclusion

********
Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

Learn more about how Notion can support your business at notion.com/thinkfast.

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(343)

337. Success Is Situational: How Feedback & Practice Transform Your Communication

337. Success Is Situational: How Feedback & Practice Transform Your Communication

"It's been a paradigm shift for me to ask whether I can make my situation my ally rather than just try harder."Trying harder isn't always the answer. Sometimes, the key to making progress isn't changi...

2 Nov 25min

336. Rethinks: The “ABC’s” of Fright-Free Communication

336. Rethinks: The “ABC’s” of Fright-Free Communication

“Rather than trying to eliminate your nerves entirely, build your own anxiety management plan so you're prepared when they inevitably creep in.”Around Halloween, few things feel scarier than being put...

29 Okt 15min

335. Power Play: Successfully Navigate Power, Status, and Influence at Work

335. Power Play: Successfully Navigate Power, Status, and Influence at Work

“As you're navigating your workplace hierarchy, you're also simultaneously shaping it.”Power shapes the way we work, communicate, and connect with others. But when workplace hierarchies become overly ...

26 Okt 24min

334. Quick Thinks: How to Make the Most Out of Meetings

334. Quick Thinks: How to Make the Most Out of Meetings

“Meetings are often used as band-aids, as ways of covering up for other larger communication challenges.”Few things feel better than seeing a meeting canceled. But what if meetings were something we a...

22 Okt 11min

333. Find the Vibe: Build Stronger Connections Through Communication Part 1

333. Find the Vibe: Build Stronger Connections Through Communication Part 1

“Be as curious about the other person as you are excited to share about yourself.”What makes you click with someone? For organizational psychologist and bestselling author Adam Grant, meaningful conne...

19 Okt 31min

332. Rethinks: Learn Faster and Fail Smarter

332. Rethinks: Learn Faster and Fail Smarter

“You learn nothing when you’re right.” Effective communication isn’t about having all the answers. As Astro Teller knows, it’s about finding, and sometimes fumbling, your way through the questions. As...

15 Okt 34min

331. Matchmaker Mindset: How to Make Yourself Memorable in Any Conversation

331. Matchmaker Mindset: How to Make Yourself Memorable in Any Conversation

“Boredom is just the enemy of conversation.” Small talk doesn’t have to be boring. For matchmaker and dating coach Rachel Greenwald, better conversations start with a little preparation and a willingn...

12 Okt 24min

330. Quick Thinks: A CLEAR Way Through Conflict

330. Quick Thinks: A CLEAR Way Through Conflict

“Conflicts in relationships might be unpleasant, but they aren’t inherently bad. In fact, they’re essential.”Conflict rarely gives us time to prepare. A sharp comment, unexpected criticism, or sudden ...

8 Okt 15min

Populärt inom Business & ekonomi

framgangspodden
varvet
bathina-en-podcast
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
rss-hos-psykologen
badfluence
avanzapodden
rss-dr-bjorklund
24fragor
rss-inga-dumma-fragor-om-pengar
tabberaset
fill-or-kill
kapitalet-en-podd-om-ekonomi
lastbilspodden
bilar-med-sladd
rss-kort-lang-analyspodden-fran-di
rss-en-rik-historia