Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming

🎙 NEXT.io Podcast #231 with Justin Park, CEO & Co-Founder of Betty.

How do you build a successful casino gaming brand in a highly competitive market? Justin Park, CEO & Co-Founder of Betty, shares his insights on launching and scaling a challenger brand in the regulated iGaming space.

⏰ Timestamps:

00:00 - Introduction

00:46 - Sponsors

02:06 - Welcoming Justin Park

06:09 - Betty Initials: startup journey & early ventures

12:19 - Raising capital: relationships vs. pitch decks

16:38 - Betty's business model: online casino

18:09 - Understanding personas: slots vs. table players

22:23 - How Betty stands out: brand differentiation

24:55 - Ontario: a strategic launch market

26:43 - Net revenue growth & success

29:15 - Transparency & publishing results publicly

33:12 - The McDonald's of iGaming franchise approach

36:52 - Market expansion strategy

39:00 - What it takes to be a founder

41:07 - Scaling challenges & leadership growth

43:11 - Book recommendations: Rockefeller & Andy Warhol

45:35 - Where Betty will be in 3 years

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This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/