Episode 9: Professor Robert Waite, Professor of Government Relations, Public Relations — Corporate Communications and Public Relations — Investor Relations.

About Today's Show

Robert Waite is a professor at Seneca College in the school's graduate certificate program. Subjects he teaches include Advanced Presentation Skills; Writing for Public Relations Professionals; Writing for Government Relations Professionals; Media Relations; International Public Relations; and Investor Relations.

In this episode we discuss...

1. Key skills necessary to be successful in PR today.

2. What sets Seneca College apart from universities

3. Some of the more interesting moments in Professor Waite's 30+ year career as one of North America's leading authorities on Public Relations and Corporate Communications

4. So much more...

About Today's Guest, Professor Robert Waite

Robert Waite is one of North America's foremost experts in the field of marketing, executive communications, cultural transformation and stakeholder relations. Mr. Waite is Managing Director of Waite + Co., a firm specializing in Board and CEO-level communications strategy and advice. With offices in Toronto, Ottawa and Boston, Waite + Co. draws on its founder's 30+ years of experience working with six corporate CEO's; two distinguished United States Senators; and as a member of the Executive Branch of the United States.

He has led and transformed communications, government relations, marketing and investor relations functions at companies as diverse as IBM, Ford, CAE (that's an Aviation Electronics Company that has diversified into other simulation technologies), CIBC and Canada Post.

Click HERE to find his company Waite + Co.

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Pat Perdue