DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, whether it's a hair texture, color and or style. The secret, according to DevaCurl CEO Robert Schaeffler is being small and nimble, which allows the brand to adapt to its customers in a way the larger players simply can't. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Schaeffler to discuss the perks of being a niche brand, the benefits of experiential events, and the differences between influencers and brand ambassadors.

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What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

9 Apr 29min

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Apr 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

26 Mars 42min

How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Mars 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

12 Mars 48min

Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mars 34min

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

There’s a new chapter in President Donald Trump's ongoing tariff rollercoaster.   In April of 2025, President Trump unveiled his reciprocal tariff plan, which stacked new tariffs onto existing duties...

26 Feb 31min

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

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