Violette Serrat on building Violette FR to be a 'modern maison'

Violette Serrat on building Violette FR to be a 'modern maison'

Violette Serrat, the mostly mononymous makeup artist behind the brand Violette FR, decided to become a makeup artist as the result of a costume party. She put some glitter on a friend’s face for the event, and inspiration struck. After pounding the pavement doing various makeup jobs, in 2011, she was discovered by Vogue France, which helped to kickstart her career. Since then, she has worked with the biggest beauty brands in the world. She's been a product development consultant for Sephora, an ambassador for La Mer and global beauty director of Estée Lauder. She is currently Guerlain’s global creative director for makeup. In 2016, she launched a YouTube channel, where she started to build a following. She has 305,000 YouTube subscribers and 525,000 Instagram followers. In 2021, she launched her namesake brand, with a small assortment of makeup products, skin-care products, a dry shampoo and a fragrance. Since then, she has continued to build the brand across categories, despite the fact that she built her career on makeup. Violette joined the Glossy Beauty Podcast to discuss her brand's roots, evolution and future.

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What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

9 Apr 29min

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Apr 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

26 Mars 42min

How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Mars 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

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Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mars 34min

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

There’s a new chapter in President Donald Trump's ongoing tariff rollercoaster.   In April of 2025, President Trump unveiled his reciprocal tariff plan, which stacked new tariffs onto existing duties...

26 Feb 31min

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

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