Billie's Georgina Gooley on the company's post-acquisition growth

Billie's Georgina Gooley on the company's post-acquisition growth

As more consumers indulge in self-care at home, the body-care category is continuing to grow, allowing brands to seize the moment. For 7-year-old body-care brand Billie, which was acquired for $310 million by personal care company Edgewell in 2021, the body-care surge couldn't have come at a better time. Before the acquisition, Billie solely sold direct-to-consumer. But in 2022, it launched in Walmart before expanding to Amazon, Target, Ulta and Kroger last year. In February, Billie rolled out its biggest category expansion yet with new body wash, body lotion and deodorant products. On this week’s episode of the Glossy Beauty Podcast, Cooley talks about Billie's trajectory post-acquisition and the plans the brand has in store this year. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

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What's going on at Glossier?

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As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

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Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

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As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mars 34min

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There’s a new chapter in President Donald Trump's ongoing tariff rollercoaster.   In April of 2025, President Trump unveiled his reciprocal tariff plan, which stacked new tariffs onto existing duties...

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The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

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On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

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