Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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BTS is back. But K Pop is not the same.

BTS is back. But K Pop is not the same.

BTS is back. The best selling K Pop group of all time has been on hiatus for four years. They haven’t released an album in six. They were once the biggest band in the world. Can they regain their thro...

21 Apr 48min

Maggie Rogers: going viral is a trap

Maggie Rogers: going viral is a trap

Ten years ago, Maggie Rogers was a senior at NYU, scrambling to finish a song for a music production class she was close to failing. The guest critic that week happened to be Pharrell Williams. She pl...

17 Apr 37min

Learning to Love Train: "Drops of Jupiter" is back in the atmosphere

Learning to Love Train: "Drops of Jupiter" is back in the atmosphere

Train is the kind of band that some people love to hate. Songs like "Meet Virginia" and "Hey Soul Sister" gave the band huge hits, and no small amount of snark. And then there's "Drops of Jupiter." R...

14 Apr 47min

Slayyyter might actually be the 'Worst Girl in America'

Slayyyter might actually be the 'Worst Girl in America'

Going for broke turned out to be the most honest thing Slayyyter ever made. After financial losses and a depressive episode that left her ready to quit music entirely, Slayyyter entered the studio pla...

7 Apr 38min

How Charlie Puth honored Whitney Houston for 125 million people (live at Berklee NYC)

How Charlie Puth honored Whitney Houston for 125 million people (live at Berklee NYC)

Charlie Puth joins Switched On Pop in Studio A at Power Station at Berklee NYC, live before a room of current students, ten days after performing the national anthem at Super Bowl 60 and weeks before ...

3 Apr 55min

RAYE’s maximalist masterpiece is the hope we need

RAYE’s maximalist masterpiece is the hope we need

RAYE names Amy Winehouse and Edith Piaf as her artistic predecessors on the opening tracks of new album This Music May Contain Hope. Both died young, undone by the same darkness they sang about, and p...

31 Mars 42min

Where have all the white rappers gone?

Where have all the white rappers gone?

On a recent podcast interview, Kentucky rapper Jack Harlow said that, to craft his new album Monica, he “got blacker.” The problem is… Jack Harlow is white. The statement, while extremely tone-deaf, s...

24 Mars 50min

Jacob Collier can make anyone sing

Jacob Collier can make anyone sing

Jacob Collier is a rare musician: an expert in so many musical languages (western harmony, negative harmony, microtonalism) and a phenomenal communicator about music. He's something like an Ambassador...

17 Mars 55min

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