#451 - The Demo Framework That Actually Closes Deals | Robert Friedland

#451 - The Demo Framework That Actually Closes Deals | Robert Friedland

FOUR ACTIONABLE TAKEAWAYS Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck send 2–3 crisp bullets that clearly communicate the top reasons to buy. Reset the agenda mid-call if needed. If a buyer jumps straight into content or things go off the rails, pause and suggest how to best use the remaining time. This keeps the call focused and productive. Use a “vibey demo” to open, then do deeper discovery later. Morgan starts with a product overview to spark curiosity, then uses the second call to dig into what resonated and why—leading to richer discovery. Reverse-engineer problems from product interest. When a buyer reacts positively to a feature, follow up with, “People usually want that because they’re struggling with X or Y—what’s going on in your world?” PATH TO PRESIDENT’S CLUB Sales Engineer @ Squint Head of Solutions Architecture @ Pave Field CTO @ Sisense Sales Engineering Manager @ Sisense RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Big Team Demo Deck 30MPC Training: 30mpc.com/training

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#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts s...

18 Juni 26min

#582 - The Secret To Make Prospects Negotiate Against Themselves

#582 - The Secret To Make Prospects Negotiate Against Themselves

We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episod...

16 Juni 33min

#581 - The Negotiation Playbook | 30MPC Hall of Fame

#581 - The Negotiation Playbook | 30MPC Hall of Fame

🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock ...

11 Juni 25min

#580 - How To Become Dangerously Good At Negotiation

#580 - How To Become Dangerously Good At Negotiation

We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Fa...

9 Juni 37min

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Ge...

4 Juni 26min

#578 - Watch Me Cold Call For A Product I’ve Never Sold

#578 - Watch Me Cold Call For A Product I’ve Never Sold

Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% convers...

2 Juni 18min

How to Win Deals Without Discounting Away Your Commission

How to Win Deals Without Discounting Away Your Commission

Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): ⁠https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free conten...

1 Juni 16min

#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay

#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay

Your cold outreach reply rates are completely flatlining because of AI slop. In this episode, Jason Bay breaks down how to: 🎯 Flip your sales funnel into a "martini glass" to go deep on fewer acc...

28 Maj 46min

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