Better Relationships, Communication, Rapport & Loyalty = Better Sales - with Frank Somma

My guest today focuses on why some salespeople do it better than others - why some languish, while others seem to outperform everyone else, naturally. When he began to sell professionally and eventually manage salespeople, he became obsessed with learning the answer to this. His lifelong pursuit of understanding “The Sales Gene” was born. His sales chops were developed in his first B2B sales job at Western Union Telegraph where he made President's club in his very first year. His sales leadership expertise was developed during his long tenure as VP of sales for CBS, an office automation company in New York. He holds a degree in NLP (Neuro-Linguistic Programming) and he has been speaking professionally for over 15 years, winning accolades from such notable companies as DLL Bank, GE, Xerox, and K Hovnanian.