Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
Uncensored CMO14 Maj 2025

Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano

Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most entrepreneurial CMOs on the planet, bringing a unique lens to brand building, embracing chaos and driving the business forward with marketing.


Timestamps


00:00:00 - Intro

00:01:06 - What makes an entrepreneurial CMO?

00:06:04 - Why Nicole embraces chaos / her career journey

00:11:34 - Nicole’s experience at WeWork

00:15:49 - Dealing with a leaked WeWork email

00:19:16 - Leaving WeWork for Tinder after the crash / how to successfully join a company as CMO

00:24:57 - Marketing’s role in private equity businesses

00:33:43 - Working with Mischief and what would you do if you weren’t afraid?

00:36:20 - Why Nicole joined Tubi (and the streaming wars)

00:38:04 - Working with Mischief to create a brave Super Bowl campaign

00:44:28 - The

00:47:53 - How Tubi markets to their advertisers

00:52:19 - The “Stubios” innovation for fan led content

00:58:33 - Getting creative ideas seen in a corporate environment

01:01:31 - How marketing can help grow the organisation

01:04:03 - Nicole’s advice to aspiring CMOs

Avsnitt(250)

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Mars 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Mars 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Mars 31min

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Mars 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Mars 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Feb 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Feb 32min

Why Marketers Don’t Make the Boardroom - Thomas Barta

Why Marketers Don’t Make the Boardroom - Thomas Barta

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, ...

18 Feb 38min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
lastbilspodden
fill-or-kill
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
kapitalet-en-podd-om-ekonomi
dynastin
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet