50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.

In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.


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273. Quick Thinks: How to Create Messages People Remember

273. Quick Thinks: How to Create Messages People Remember

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272. Say What Sticks: The Neuroscience of Memorable Communication

272. Say What Sticks: The Neuroscience of Memorable Communication

People are forgetful. Here’s how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they...

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271. Rethinks: The Key to Lasting Behavior Change

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270. Make Belief: The Mindset Shifts That Make Your Communication Stronger

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269. Ask Matt Anything: Bring Clarity to Complicated Conversations

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