156. Kallaway’s Genius 100k Subscriber Strategy (Copy This)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Kane Kallaway — the creator and strategist behind one of the fastest-growing YouTube channels on the internet. After his first channel flopped, Kane rebuilt from the ground up, hit 100K subs in under 5 months, and turned his content into a full-blown business. In this episode, we go way beyond surface-level advice and break down the real blueprint: why most creators fail, how to build a six-figure audience, and what it takes to turn your content into cash. If you're tired of guessing what to post or feel stuck trying to grow your brand — this is your playbook.

Check out Kallaway here:

https://www.instagram.com/kallaway/

https://www.youtube.com/ ⁨@kallawaymarketing⁩

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.thecreatorcoach.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack

Timestamps:

0:00 – Trailer

0:36 – Intro

1:27 – One-Handed Crack

2:12 – Why Kane's First Channel Failed

3:31 – Why Random Uploads Kill Your Reach

4:31 – What to Do If You’re Starting YouTube Today

5:10 – The 4 Steps to Grow Fast on YouTube

5:47 – Personal Brand Kickstart

6:08 – Avatar → Format → Pain Points → Contrarian Solution

8:00 – Motion Array

9:10 – Contrarian Opinions Drive Views

10:04 – Knowing When a Channel is Working

11:02 – YouTube Is a Packaging Platform

12:35 – Psychology Behind Clicking Thumbnails

15:47 – The First 30 Seconds Matter Most

18:11 – 5-Step Formula for YouTube Intros

21:13 – Why Most Creators Fail

23:03 – Short Form vs Long Form

26:10 – How Short Form Made Kane Faster

27:18 – The Modern Content Stack

28:00 – Owning Your Ads vs Brand Deal Ceiling

30:36 – Building a Second Channel Intentionally

31:12 – Growing Two Audiences at Once

33:14 – How AI Might Backfire on Creators

34:52 – Why Personal Brands Will Win

36:08 – Giving Away 100% of the Sauce

39:10 – 3 Hook Strategies That Work

42:15 – Quality Shock: Be a Diamond in the Rough

45:20 – The Power of Social Proof While Scrolling

48:00 – Kane’s Full Content Workflow & Team Setup

50:30 – How Kane Uses vidIQ to Spot Trends

52:00 – Funnels, Offers & Business Experiments

54:00 – 4 Types of Business Models (High/Low Ticket)

56:30 – Why Content Creators Need to Own the Backend

1:00:00 – Packaging Content for Business Strategy

1:04:00 – What Makes a Great $49 Product

1:09:00 – The Power of Email Nurture Sequences

1:13:00 – Kane on Content Compression & Value

1:17:00 – The AI Risk for Content Creators

1:21:00 – Business Model + Lifestyle Fit

1:25:00 – How Kane Would Build From Scratch

1:29:00 – How to Create Offers from Free Content

1:33:00 – Selling Speed, Implementation & Access

1:37:00 – Avoiding the Procrastination Trap

1:40:00 – Final Thoughts + Outro

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/