Upfronts: Less Glitz, Higher Stakes & a Fierce Fight to Win

Ad fab? Not quite. Still, even as the Upfronts lose glitz, stakes remain sky high. Ad buying happens year-round now, sure — but with Netflix, Amazon, and YouTube crashing the party and sports commanding ever-higher premiums, TV’s annual dog-and-pony is still a spectacle, drawing Elaine Low, Sean McNulty and Natalie Jarvey to the scene in New York. In this episode: their first-ever “Uppie Awards”; best (and worst) celebrity cameos (hello Lady Gaga and Snoop Dogg); who liked Netflix’s big pitch; HBO Max name-change whiplash; and whose afterparty delivered. Learn more about your ad choices. Visit megaphone.fm/adchoices