The Chris Voss Show Podcast – Dry Eyes No More: The Revolutionary Drink Saving Your Vision

Dry Eyes No More: The Revolutionary Drink Saving Your Vision Theeyedrink.com About the Guest(s): Dr. Roger Wu - Dr. Wu is an experienced optometrist who has been in private practice for over 25 years. He completed his Bachelor of Science in Biochemistry from Rutgers University and obtained his Doctorate in Optometry from the Pennsylvania College of Optometry. Leveraging his extensive experience in eye care and his passion for innovation, Dr. Wu has co-founded 20/20 Incorporated, dealing with eye health beverages. Jorge Olson - Olson is a beverage industry expert with over 20 years of experience. He has launched a plethora of beverages and has been instrumental in taking five companies public, raising over $100 million. He is the author of several business and marketing books, including "Build Your Beverage Empire." Olson serves as the CMO of 20/20 Incorporated, bringing his expertise to the forefront of eye-health functional beverages. Episode Summary: In this enlightening episode of The Chris Voss Show, Chris dives into a fascinating discussion with Dr. Roger Wu and Jorge Olson about the new venture by 20/20 Incorporated. The company has introduced a breakthrough product, the Eye Drink, a functional beverage scientifically formulated to address eye health for digital device users. This episode brings to light the burgeoning issue of digital eye strain affecting millions globally, and how this pioneering beverage proposes a convenient solution. Dr. Wu and Jorge Olson delve into a detailed conversation about the formulation and benefits of the Eye Drink, which targets dry eyes and macular health. The rise in digital device usage has led to an increase in eye-related issues, impacting individuals even at a younger age. The Eye Drink, backed by scientific research and designed to maintain eye health, becomes particularly relevant in this digital age. From insightful case studies to discussing the societal implications of prolonged screen usage, the guests provide listeners with in-depth knowledge and practical solutions to better eye health. Key Takeaways: The Eye Drink by 20/20 Incorporated is the world's first ready-to-drink functional beverage created specifically to aid in eye health for digital device users. Digital device usage has been linked to an increase in eye-related issues such as dry eyes and macular degeneration, affecting even younger populations. The beverage is based on the AREDS2 formulation, incorporating essential nutrients and Omega-3 to combat screen-induced eye problems. Both over-the-counter eye drops and prescription medications have limited efficacy, while the Eye Drink offers a convenient and scientifically-backed solution. Jorge Olson and Dr. Wu stress the importance of reducing screen time and investing in blue light filtering lenses to protect eye health further. Notable Quotes: "We know the cause of digital eye strain and are focused on developing an effective, scientifically-based solution." - Dr. Roger Wu "One bottle a day can help maintain your eye health if you spend two hours or more daily on a screen." - Jorge Olson "It's not just about solving a health problem; it's about addressing a massive social issue created by technology." - Jorge Olson "Our formulation is based on the large international study AREDS2 to ensure efficacy and support macular health." - Dr. Roger Wu "The Eye Drink is made to solve a societal problem, and our go-to-market strategy includes both wholesale distribution and direct from doctors' offices." - Jorge Olson Resources: Visit the Eye Drink website for more details and orders: theidrink.com Explore Jorge Olson's books such as "Build Your Beverage Empire". Follow Chris Voss for more episodes: Goodreads, LinkedIn, Facebook, TikTok. Embark on a journey to healthier eyes by listening to this full episode! Stay tuned for more innovative conversations and insightful stories on the Chris Voss Show.