Netflix and the Fall of Television | The Mouse Strikes Back | 2

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market share. Disney CEO Bob Iger decides that Disney is going to launch its own streaming service, Disney+, in 2019. With its strong brand loyalty and vast library of content, Disney seems poised to give Netflix a run for its money. But upending its entire business model is complicated and a messy leadership transition adds even more drama to Disney’s attempt to dominate streaming.

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