556: Award-Winning Strategist Hernan Tagliani on What Brands Get Wrong About Multicultural Marketing

556: Award-Winning Strategist Hernan Tagliani on What Brands Get Wrong About Multicultural Marketing

What if cultural relevance isn't just a marketing strategy but a business imperative?

In this episode, I speak with Hernan Tagliani, a multicultural marketing expert, award-winning strategist for Fortune 500 companies, and author of The Hispanic Market for Corporate America and Multicultural Mainstream, that explains how brands can drive lasting growth by truly understanding and serving Hispanic consumers.

Born and raised in Buenos Aires, Hernan shares how he rebuilt his career from the ground up after moving to the U.S., started his agency with a single client, and went on to lead multicultural strategy for some of the world's most recognizable brands. His approach? Culture before language. Data before assumptions. And storytelling that builds trust, not just transactions.

We explore:

  • Why many brands are missing out on long-term growth by overlooking multicultural strategy

  • The biggest myths corporate leaders still believe about U.S. Hispanic consumers

  • Why translating a campaign isn't enough and how "transcreation" builds loyalty across generations

  • How Hernan helped a national brand go from pilot campaign to national success by earning trust first

  • What it takes to create a brand that reflects, and respects, the communities it serves

  • How AI and digital media are reshaping what it means to be culturally relevant in real time

Hernan also shares personal insights on leadership, reinvention, and why taking risks, even when it's uncomfortable, is key to becoming a purpose-driven entrepreneur.

Whether you're building a brand, scaling a business, or trying to connect with today's fastest-growing consumer segment, this episode offers practical strategies and a powerful reframe on what it means to lead with culture, not just campaigns.

Get Hernan's book here: https://rb.gy/jjvvs4

Multicultural Mainstream: The Power of Hispanics In Consumer Marketing

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

Dr. John La Puma discusses how everyday environmental choices shape sleep, cognition, and long-term health. Drawing on research from medicine, neuroscience, and environmental science, he explains why ...

16 Mars 46min

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

Chris Bradley, Senior Partner at McKinsey & Company and Director of the McKinsey Global Institute, discusses the ideas behind his book A Century of Plenty and the long-term drivers of economic growth....

11 Mars 54min

634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

Julia Dhar, Managing Director at Boston Consulting Group and founder of the firm's Behavioral Science Lab, joins us to discuss why most organizational change efforts fail and what leaders can do diffe...

9 Mars 51min

633: The Invincible Brain with Johns Hopkins Professor Dr. Majid Fotuhi

633: The Invincible Brain with Johns Hopkins Professor Dr. Majid Fotuhi

Dr. Majid Fotuhi, neurologist, neuroscientist, and adjunct professor at Johns Hopkins University, has spent decades studying how the brain ages and what determines whether cognitive performance declin...

4 Mars 55min

632: Building Healthier Workplaces Through Attuned Leadership (with Nidhi Tewari)

632: Building Healthier Workplaces Through Attuned Leadership (with Nidhi Tewari)

Nidhi Tewari, a highly sought after wellbeing and work culture speaker who applies her experience as a licensed therapist to the work world, has spent more than a decade advising high-performing leade...

2 Mars 54min

631: How Elon Musk Thinks (with Charles Steel)

631: How Elon Musk Thinks (with Charles Steel)

Charles Steel reflects on "more than two decades in private equity, banking," combined with "public service roles, including advising Tony Blair," and how these experiences led him to a late but power...

25 Feb 52min

630: Business Innovation and Strategic Growth Advisor, Lorraine Marchand, on Sustaining Growth Through Innovation

630: Business Innovation and Strategic Growth Advisor, Lorraine Marchand, on Sustaining Growth Through Innovation

Lorraine Marchand, startup CEO, advisor to Johnson & Johnson, member of the Pharmaceutical Advisory Board at Columbia Business School, and faculty at Wharton, discusses how leaders can sustain growth ...

23 Feb 53min

629: Ashley Herd, Former Head of HR North America at McKinsey, on What Effective Managers Actually Do

629: Ashley Herd, Former Head of HR North America at McKinsey, on What Effective Managers Actually Do

Ashley Herd, former Head of HR North America at McKinsey, joins this episode to discuss what effective leadership looks like in practice, especially in environments defined by speed, pressure, and inc...

18 Feb 56min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-den-nya-ekonomin
bathina-en-podcast
dynastin
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
bilar-med-sladd
24fragor
market-makers